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Seafish are the Government Authority for seafood in the UK. We needed to define a formal brand strategy that would allow their messages to reach a wider community.
The outcome was our road map based on the principles of 'Fewer, Bigger, Better' which meant that any new initiatives must fit into the wider objectives and sustainable interests of the seafood industry as a whole.
Better collaboration, innovation and efficiency brought to the industry. We defined a more horizontal brand structure to cover the activities of their vast array of teams, campaigns and initiatives. A series of workshops held in hotels, offices and online to focus minds on the future role of their people, their process and their communications.
“Thanks for all your help across the six brands it's been a real journey.”
Chris Middleton