Fewer, Bigger, Better
Creating the authority on seafood, from catch to plate
Seafish were lacking a formal structure that would allow them to manage their assets and grow their opportunities, so our first step was to define a more clear cut structure to cover their vast array of teams, campaigns and initiatives. By revisiting their 6 sub-brands we created an internal guideline to explain the new concept of 'Fewer, Bigger, Better'. This means that any new ideas produced must be something that fit into the wider objectives and support the interests of the seafood industry.
12% uplift in Omega-3 health benefit awareness following campaign
The end result is better collaboration, innovation, efficiency, focus, impact and most importantly, better service to the people that count on this industry.
Winner of Best Health & Pharma campaign, Masters of Marketing Awards 2015