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Tesco
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It's in our nature
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Tesco charged Underscore with recommending steps to connect their brandingredients with the ingredients of their food to highlight quality and provenance.
After research and consultation to define their food ingredients, their customers and their brand, we introduced a simpler, more personality-led tone of voice alongside rich, evocative images of their food within a natural setting. This resulted in a much more provenance driven story being introduced for their premium food offer to run alongside their better known value offer.
